The Practitioners Track

License the method.
Certify the craft.

Certified Identity Engineer is the licensed practitioner training in the identity engineering methodology. It is the only path to deliver this work under license, and it lives inside the Madanes Institute alongside the rest of the professional coach certification pathway.

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The Credential

Certified Identity Engineer.

A practitioner training built for coaches, therapists, consultants, and organizational leaders who want to deliver identity-level change work with the same rigor and language used inside the Madanes Institute.

A senior practitioner in warm conversation with another practitioner in a private study, an open leather-bound notebook on the table between them
Credential · Exclusive to Madanes Institute

Certified Identity Engineer

The identity engineering methodology, taught at practitioner depth. You will learn the eight-avatar model, the identity design frameworks that sit underneath every intervention, and the language patterns that make identity-level work actually transferable to clients.

The certification is delivered exclusively through the Madanes Institute, where Keith Leonard serves as Chief Learning Officer. Enrollment, curriculum, tuition, and cohort schedules are managed by the Institute.

The full identity engineering methodology at practitioner depth. The eight-avatar assessment: administration, interpretation, and integration. Language pattern training rooted in NLP and systemic coaching. Case supervision with senior Madanes faculty. License to use the Identity Engineer™ mark with clients. Ongoing continuing education inside the Madanes practitioner community.
Madanes
Cohort schedules, tuition, and enrollment details are maintained by the Madanes Institute.
Enroll through Madanes →
Why Madanes

The house
this work lives in.

Madanes Institute was founded on the legacy of Cloe Madanes, pioneer of strategic family therapy and Tony Robbins's longtime collaborator. Keith Leonard serves as its Chief Learning Officer.

Coaches
I want to deliver identity-level work with rigor and a license.
Enroll through Madanes →
Therapists
I want a systemic, identity-first extension of my clinical practice.
Enroll through Madanes →
Consultants
I want to bring identity engineering into the organizations I serve.
Enroll through Madanes →
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